About us

W6 represents the Wilkie family of six: Kevin, Karina, and their four kids. As a family, we believe strongly in community, family, and giving back. What began as Kevin’s tattoo of the W6 family brand on his forearm soon became a patch on a hat. That simple idea grew into something bigger: an apparel brand built to support local families and charitable causes close to home.

We didn’t start an apparel company simply to sell clothing. We started it to create something meaningful. As a family of six, we understand the everyday challenges families face and the support they sometimes need.

Every item of clothing represents more than style — it represents support for local families that could use a helping hand. Through w6apparel, the hope is to build a brand rooted in purpose:

  • Supporting local Red Deer charities and community initiatives
  • Giving back to families facing difficult circumstances
  • Creating high quality, comfortable and environmentally friendly clothing

The name and message behind the brand are deeply connected to family values and community support. It’s about using something as simple as
clothing to create a positive impact.

w6apparel – Wear it for Good!

Why W6 uses ASColour

At w6apparel, we choose AS Colour because quality matters. Their apparel offers the perfect balance of comfort, durability, and everyday style, giving our customers pieces they can feel good wearing again and again. AS Colour is also committed to more responsible production practices, with a focus on creating long-lasting garments that help reduce unnecessary waste on Mother Nature. From the fit and fabric to the clean, modern look, they provide a premium foundation for our designs while aligning with our goal of creating apparel with purpose. With every piece, our message is simple: Wear it for Good — because when you support w6apparel, you’re not only choosing clothing that looks and feels great, you’re helping us give back to local families in need.